We help your website speak as well to Google as it does to humans
Huckabuy is the brainchild of Geoff Atkinson, the former Senior Vice President of Marketing and Analytics at Overstock.com. Of all the things Geoff did at Overstock, SEO always had a special place in his heart. The return on investment for SEO was far beyond any channel. After Overstock, Geoff applied his learnings to build a product that could share his unique intellectual property at scale with companies of any size, all over the world.
The problem hasn’t changed much since Geoff’s run at Overstock. SEO is still fundamentally a technical issue and agencies and consultants continue to miss the mark on what moves the needle most in this channel. What has changed is Google’s publicity about the solutions. They’ve been clear about what they want from a technical SEO standpoint: structured data for everyone and dynamic rendering for sites that Search Bots have difficulty crawling and indexing. Agencies and consultants aren’t embracing these initiatives because they lack the technical chops to build products and services around them. This industry gap has created an opportunity for Huckabuy. Because if you aren’t listening to Google, you are doing it wrong. We believe it is critical to fall in line with these initiatives, and to be prepared to implement whatever they endorse next. It’s the foundation not just for sound technical SEO, but for SEO in general.
Google moves at a rapid pace, constantly improving its algorithms. The problem with most search engine optimizers is they are purely reactionary – chasing after updates and making changes based on guessing and checking. Huckabuy is committed to a proactive approach, watching Google’s trajectory and planning ahead for the future. Huckabuy has thousands of conversations with Google each day (through structured data) so we know when things change. We react in real-time by altering your website’s structured data based on our findings.
We are located in beautiful Park City, UT and find that to be an advantage. Clients like to visit us! Our team is comprised of outdoor enthusiasts who have a passion for building groundbreaking products when they’re indoors.
Huckabuy is named after Geoff Atkinson’s nephew, Huck.
While Geoff was creating our first product, he went to visit family in Boston. While he was sitting on his sister’s couch, searching for a name to call his new company, Huck walked in, and his mother called him “Huckabuy”, a nickname she often used.
A lightbulb went off for Geoff, who purchased the domain cloudpremium.hackabuy.com immediately. After extensive market research and a slew of other proposed names, it was clear that Huckabuy was a fan favorite.
In addition to serving on Huckabuy’s board, Robson serves as the Chief Marketing Officer for Pure Storage where he is responsible for creating and advancing the company’s global marketing strategy and strengthening their market recognition to accelerate revenue growth. He brings deep experience with SaaS business models and in partnering with public cloud leaders.
In his 20+ year career, Robson has held senior positions across all aspects of marketing, most recently as CMO at software analytics company New Relic where he led strategy, planning, and execution to deliver growth at scale. Prior to that, he was Senior Vice President and CMO at Citrix as well as Executive Vice President of Global Marketing and Customer Experience at Concur, which was acquired by SAP in 2014.
Your website’s most important visitor is the Google Search Bot. At Huckabuy, we are constantly monitoring the landscape to create software solutions that deliver Google’s Perfect World and improve your organic search results.
Structured data is the authoritative vocabulary that makes your website easier for search engines to understand. Huckabuy’s Automated Structured Data software provides continuous and effective optimization of your website through world-class markup in the JSON-LD format. No ongoing development is required by your staff. Search Bots reward this markup by qualifying content for increased visibility and rich results in search.
Dynamic rendering allows businesses with rapidly changing content and javascript features to present an unaffected, customer-facing website and an alternative, pre-rendered website for Search Bots. Huckabuy’s SEO Cloud software harnesses this technology by converting complex web pages into flat HTML and hosting them in a caching layer with structured data markup, so Search Bots can access, crawl, and understand content faster than ever before.
All Huckabuy customers are supported by a dedicated, experienced, and technically-proficient SEO Specialist. The Specialist provides an opportunity analysis, strategic keyword research, and ongoing content strategy to optimize software performance. Think of the Specialist like a mechanic who monitors your website and our products to keep them both running in top form at all times.
A: It grows your organic search channel presence with technical, on-page, and off-page solutions to ensure your website contributes to the businesses’ bottom line.
A: A good company differentiates your marketing from the competition, gets you discovered in new and target markets, generates more qualified leads for your business, and increases sales and revenue.
A: A good company is aligned with Google and provides a combination of technical solutions like structured data markup and dynamic rendering, and traditional services from SEO Specialists like strategic keyword research for your businesses’ SEO.
A: Yes, your business should hire a company if it does not have the expertise or resources to handle SEO in-house, and you prefer to focus more time and energy on core competencies.
Huckabuy differentiates itself by focusing on technical SEO, utilizing strategies like structured data markup and dynamic rendering that are endorsed by Google to optimize search rankings. They proactively anticipate Google's algorithm changes rather than reacting to them, ensuring that your website communicates effectively with search bots.
Huckabuy's proactive approach includes continuous communication with Google through structured data, allowing them to react in real-time to algorithm changes. Their SEO Cloud software uses dynamic rendering to present optimized content for search bots, ensuring faster understanding of complex web pages.
Huckabuy's Automated Structured Data software provides continuous optimization through world-class JSON-LD markup, requiring no ongoing development from your staff. This markup helps improve site visibility and can lead to rich search results, directly enhancing your organic search presence.
Technical SEO is essential because it addresses the infrastructure of your website, making it more understandable and accessible to search engines. Huckabuy focuses on this aspect, including structured data and dynamic rendering, to ensure that your site complies with Google's technical guidelines for better indexing and ranking.
Huckabuy's location in Park City, UT, is not only scenic but also creates a productive environment for their team of outdoor enthusiasts who are dedicated to building innovative SEO products. Clients appreciate visiting the serene location, which can foster a positive and collaborative working relationship.
Each Huckabuy customer is supported by an experienced SEO Specialist who provides valuable services, including opportunity analysis, strategic keyword research, and ongoing content strategy. They act as a mechanic for your website and Huckabuy's products, ensuring both perform optimally for the best SEO results.
