Founder and CEO of Huckabuy
Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.
The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.
Geoff has appeared on numerous marketing, sales, and entrepreneurial podcasts to discuss his perspective on SEO.
Click on any of the images below to listen in.
“SEO in Google’s Perfect World: Interview With Huckabuy Founder and CEO Geoff Atkinson”
“How a Founder Successfully Pivoted His SaaS Business: Interview With Huckabuy And CEO Geoff Atkinson”
“How Huckabuy Is Changing the Future of SEO: Interview With Founder And CEO Geoff Atkinson”
“Improve SEO And Increase Traffic With Structured Data: Interview With Founder and CEO Geoff Atkinson”
“Meat and Potatoes: Geoff Atkinson, Founder And CEO of Huckabuy”
“We discuss Structured Data With Huckabuy CEO Geoff Atkinson”
“The Benefits Of Taking Part In Google’s Perfect World”
“Discussing SEO In Google’s Perfect World”
Geoff Atkinson is the Founder and CEO of Huckabuy, a company that specializes in SEO improvements for businesses. With a background as Senior VP of Marketing and Analytics at Overstock.com, Geoff brings a wealth of experience in SEO and online marketing to cloudpremium.
During his tenure at Overstock.com, Geoff Atkinson was instrumental in developing SEO strategies that significantly increased the organic search channel's revenue from $0 to $300 million. He was recognized for his contributions to marketing when he was named in Advertising Age's 'Top 40 Under 40' list in 2007.
Geoff Atkinson's SEO experience at Overstock.com, where he led the in-house team to develop innovative SEO strategies such as structured data markup, laid the foundation for his vision at cloudpremium to improve SEO communication with Google Search Bots and boost performance for businesses of all sizes.
Geoff Atkinson implemented a series of technical SEO strategies at Overstock.com, focusing on how well websites communicate with Google's Search Bots. This included the adoption of structured data markup, which was a pivotal part of enhancing Overstock.com's organic search channel.
Yes, Geoff Atkinson has been featured on various marketing, sales, and entrepreneurial podcasts where he discusses SEO and Huckabuy's transformative role in the industry. Links to these interviews are available on the cloudpremium webpage
To connect with Geoff Atkinson and learn more about his SEO expertise and the services provided by cloudpremium, you can contact him directly through LinkedIn where he actively shares insights and updates.
