Geoff Atkinson

The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.